Insurance policies By Akshaya Centers in Kerala

4 September2012

Thiruvananthapuram

Akshaya common service centres of the State IT Mission across Kerala will now sell general insurance policies and offer related services.

New India Assurance Company, one of the largest general insurance companies in the country, has signed a Memorandum of Understanding (MoU) with the State IT Mission to sell its general insurance policies through the 2,000-odd Akshaya service centres of the State’s e-governance project, so that more common services can be brought closer to the people.

The formal launch of the project was inaugurated by Minister for Industries and Information Technology P.K. Kunhalikutty in Thiruvananthapuram on Tuesday.

Launching the project, the Minister said the Akshaya centres were the pride of Kerala and it was now gaining international recognition because of its unique business model of allowing private entrepreneurs to run these e-centres to bring a multitude of government and other services to people.

From running e-literacy programmes to being a common citizen service centre that bridges various government departments and the common man, the Akshaya centres had succeeded in taking technology to the masses and making Kerala IT-ready, Mr. Kunhalikutty said.

Speaking on the occasion, chairman and managing director of New India Assurance Company G. Srinivasan said the Akshaya centres of Kerala were the answer to the challenges of taking the concept of insurance cover to the masses in a country where the penetration of general insurance was just 0.78 per cent of the GDP.

Source– http://www.thehindu.com

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