Backwater Campaign to be Launched By Kerala Tourism

24 October 2013
Thiruvananthapuram

Kerala Tourism will launch a new global campaign to position the state’s majestic backwaters alongside great destinations such as the Grand Canyon in the United States and the Great Wall of China as a once-in-a-lifetime experience.

The backwaters, which were voted ahead of the Taj Mahal in a National Geographic Traveller survey of top Indian tourism destinations, will be projected as a self-contained experience in the new campaign shot using advanced aerial photography techniques .

A high profile ad blitz in the national and international media as well as the social network are the highlights of the ‘Great Backwaters’ campaign that will have its inaugural run later this month, a press release from Kerala Tourism said.

The campaign is expected to significantly increase the number of both foreign and domestic visitors to Kerala, boosting the state’s development while bringing in valuable foreign exchange to the country."Many countries are bestowed with great reserves of water, but there is none as gifted as Kerala where nature’s most amazing resource creates a magical world for the visitor,” Mr Anilkumar said. “It is a world of astounding visual beauty, abundant flora and fauna and a vibrant cultural life,” he added.

“Kerala is blessed with 44 rivers and a network of canals and lakes stretching from one end of the state to the other,” said Kerala Tourism Secretary Suman Billa. “ Here in our backwaters, the primordial relationship between mankind and water comes alive like nowhere else. Whether it is the canal networks, floating markets, houseboats, snake boat races or a whole way of life that thrives around water, this is a miracle of nature that will captivate the world.” he added.

The 25-member crew which shot across the backwaters was led by renowned aerial photographer Ville MJ Hyvönen from Finland and Shelton Pinheiro, Creative Director, Stark Communications.

Source– http://netindian.in

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