Kerala Tourism Model Being Praised All Around

Published on: 23 Mar, 2013
Published under: General Kerala News, Kerala Travel News

22 September 2013

Kerala’s brand of sustainable tourism with eco-friendliness and inclusiveness as its mainstay, has been hailed as ‘a model for India’ with equally great potential for replication across the globe by UNCTAD.The accolades for the Responsible Tourism (RT) model came at a recent meeting of UNCTAD in Geneva, which brought together experts, policymakers and diplomats as well as representatives of international organisations and civil society.

Suman Billa, the southern state’s tourism secretary, who was the keynote speaker at the meeting, said representatives from Caribbean, African, Latin American and some Asian countries showed keen interest in the Kerala model.The state has turned tourism into a driver of economic growth but without compromising concerns for ecology and by integrating the interests of local people and, he said, it was a “doable” model that could be replicated in their countries with local adjustments.

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