Kerala Tourism Revenue is one the rise

Published on: 13 Mar, 2013
Published under: General Kerala News, Kerala Travel News

12 Mar 2013

Kerala Tourism’s total revenue, both direct and indirect, touched the Rs 21,125 crore mark in 2012 compared to Rs 19,037 crore the year before. Kerala saw 7.94 lakh foreign tourists arrive in God’s own country in 2012 as compared to 7.33 lakh in 2011. Compared to 93.88 lakh domestic tourists in 2011, 1.01 crore domestic tourists visited Kerala in 2012.

A lot of credit goes to digital revolution, wherein Kerala has projected itself very well onto the social networking sites like Facebook and Twitter. The synergy developed between tour operators, property owners, travel agencies and search engines like Google and connectivity solutions like Wi-Fi and mobile internet have resulted in a massive upsurge in foreign interest in Kerala through the world of internet.

Every search in Google related to Kerala or tourism in Kerala displays links related to the Kerala tourism website and advertisements of the same. As a result of the concentrated efforts, the Kerala Tourism website has emerged as a strong platform for promoting the destination.

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