Kochi Biennale hope for Kerala Tourism Industry

Published on: 05 Dec, 2012
Published under: General Kerala News, Kerala Business News

4 Dec 2012

Kochi-Muziris Biennale a 3 month long festival and exhibition will be starting from Dec 12 with an art and music gala will be playing to packed houses in this ancient Kerala city`s tourism industry that is currently stagnating.The biennale will exhibit artwork and create site-specific installations in Fort Kochi, Mattancherry, Kochi city and Muziris town, the site of an early secular port that was washed away by a deluge around 13 AD.

The non-profit event will use heritage buildings and disused structures in the old quarters of Kochi and Muziris as exhibition venues to regenerate the region`s history and open its culture to the world.But projections by the Kochi-Muziris Biennale Foundation says the event is likely to draw nearly 800,000 tourists to Kochi in the coming months. The figure is huge given that 10 million tourists, both Indian and foreign, visited Kerala last year, according to official data.

“Young people in our country don`t engage with art and culture because it is not attractively presented. They would rather go and engage with cricket and Bollywood. The mindset can change when culture is served as entertainment,” V. Sunil, executive creative director of British advertising agency Weiden & Kennedy Said.


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