MILMA Ready to Erase its Label

30 July 2013
Kochi

The Kerala High Court on Tuesday allowed the plea of Milma (Kerala Cooperative Milk Marketing Federation Ltd) to implement its decision to remove the inscription “fresh and pure” from its milk sachets from November 1.

A Division Bench of Justice S. Siri Jagan and Justice K. Ramakrishnan issued the order on an appeal filed against a single judge’s verdict allowing Milma to hike the prices of milk. The court had earlier directed Milma to remove the “fresh and pure” declaration.

Milma submitted that it had decided to drop the inscription. However, dairies under it were keeping sufficient quantities of Low Density Polyethylene Film (LDPE) used for packaging milk. In fact, it kept the film stock for two to three months with all statutory printing.

The present stock of the film would be exhausted only by the end of Octobter.Besides, a new design would have to be developed and new packing material sourced. Therefore, introduction of new packets after removing the phrase “fresh and pure” would be possible only by October 31.

Source– http://www.thehindubusinessline.com/news/states/kerala-hc-gives-milma-time-to-erase-label/article4970688.ece

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